What audience are you targeting?

Sometimes I just don't understand commercials. Like this one, for Levis jeans. Someone once told me if I don't understand a commercial, then it's not meant for me. I am not the target audience. Wonder who they are targeting? I am female, 21, single (I mean not married, Brandon), in college ... I go to parties ... If they aren't targeting this audience, who are they targeting?

Now this commercial I understand. It appeals to my emotions. I also think it fits the brand. And I just love the line at the end, "When it's people who do the right thing, they call it being responsible. When it's an insurance company, they call it Liberty Mutual."