I subscribe to some really interesting blogs about marketing, thanks to my summer internship, and what I just noticed is how often YouTube is used.
My favorite blog to read is Drew McLellan's The Marketing Minute. Posts that stick out in my mind address branding. He give examples of great advertising (or maybe poor advertising) by using YouTube videos. This is so great for me and others my age reading his blog since some of the commercials or brands were before my time, or happened when I was in diapers.
I don't spend a lot of time on YouTube, but I know anything I see on TV can be found there. My mom saw a Budweiser commercial with Hank the horse. I think it first aired during Super Bowl XLII. She liked it and wanted to share it with me. All she knew about it was Hank the horse. She went to YouTube, typed in Hank the horse, and the first thing that popped up was her commercial!
(My mom was pretty excited she could do this all on her own. It is a big deal for her. To put it in perspective, she just switched over to a digital camera in May because I bought her one for Mother's Day and forced her to use it.)
YouTube is more than just a place for fraternity guys to post funny/dumb videos of themselves, like Chad Bro Chill. It is also a resource for people like Drew McLellan who are education people like me about marketing and branding.
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Hey Emily,
Thanks for telling your readers about my blog. I am going to completely ignore the comment about you being in diapers when the TV spots I mention were first aired! :)
You make a very interesting point. Look at your mom. She grew up using a typewriter and getting the family's first VCR is probably she remembers.
Whereas your generation can't even imagine not having a computer or being able to send text messages. You're all digital natives.
As we move ahead and your generation blends with your mom's (and mine) we need to be very aware of how differently we consume and think about technology.
It will make a difference in the marketing we produce.
Thanks again for the head nod!
Drew
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