I went home this weekend for my cousin's wedding, and as I walked into my bedroom, one of the many things sitting on my bed was OSU's latest edition of STATE magazine. I was pretty excited to sit down and look through it. The layouts are interesting and the stories are usually pretty good.
Well, toward the back of the magazine, there's an advertisement for the OSU Foundation. It is advertising a student-written blog. According to the ad copy, this sophomore OSU student will post once a week, talking about how the scholarship money is helping him, how it's being put to good use, etc.
This is a neat idea for OSU to gain more financial support. The OSU Foundation is exploring and using all available tools. Every single avenue should be used to reach your target audience. Hats off to the OSU Foundation for doing exactly that!!
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